Vita VLT Brand Campaign

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The past nine months have been tough for Hong Kong people. Social events and the coronavirus now, have disrupted daily lives. During COVID-19, people are less active, and have adapted to a ‘new normal’ but yearn for the day when things can return back to normal. Post COVID-19, people will want to feel alive again, to feel like their real selves again. Once COVID-19 is put behind us, we want to create a brand campaign that will remind our consumers of the brand and its essence, to bring VLT top of mind again, and induce purchase.

IDEA

澀出真我角度 “GEEP” ME THE REAL ANGLE.